GRAVAT · fragrance
Concept, claim, packaging and spotA fragrance launch told as a night drive. Brand, identity, pack and spot developed to present the campaign before shooting it.
Ideas for brands, ready to shoot.
A branding, creative and production studio. We build the brand's visual world, shape the campaign and know how to shoot it.
Beauty · AI portrait
We've worked on shoots for
SpringfieldZaraNiveaISDINAquarelAppleOrangeKleenexNescaféMountain DewCola CaoDecathlonAmazonPorscheCupraSEAT
Who we are
Creativity for brands, backed by set experience. We define what the brand says and how it looks, and we take it to campaign without losing it along the way.
Brands and companiesWe find the idea and produce it from start to finish, with a single point of contact.
Agencies and creativesMockups and teasers to win the pitch, and production so the idea arrives intact.
Production companiesResources, locations and know-how for complex shoots: mountains, water, snow or street.
Our work
Branding, campaigns and imagery.
Chalk skin
Beauty · AIMake-up, texture and light explored before a shoot.
Strip of light
Beauty · AI
One vehicle, two territories
Spec · automotiveThe truck doesn't change; what the landscape says does.
Body and light
Sportswear · AI
Images that don't ask for permission
Social · AI
Ens esteu esborrant
Social campaign · AIProtest poster: a generation that feels it is being erased from the map.
Believe in nothing
Beauty · AI
Explora Cicles
Client · branding and socialTone, palette, typography and social plan for a brand with no online presence.
Ganes d'estiu
Campaign · stories
8M · sales mockup
Pitch · AIShoot collaborations
Set experience.
These pieces belong to the brands, agencies and production companies that signed them. We took part in their shoots, in production, locations and logistics. We show them as experience, not as our own work.
Mountain & water
We shoot where the van can't go.
We know the Pyrenees on foot and cold water up close. Access, permits for natural areas, base camp and a safety plan, so the shot is good and everyone gets home.
- Collaborations
- SpringfieldGlaciares del Pirineo
- Mountain DewArtiga de Lin, Val d'Aran
- AquarelSaltos en río
- ISDINAcantilados y calas
- OrangeCasas en la nieve
Case · Mountain Dew, 2024
A full set at 1,500 metres.
Valley scouting, natural-area permits and a base camp next to the Artiga de Lin refuge: make-up, catering, a silent generator, truck parking and a separate drone set.
Safety on the water
Camera at sea, crew in life jackets.
A boat with a skipper, life jackets for the whole crew and lifeguards on set. Shooting on water only works if nobody has to worry about getting back.
Services
What we do for brands.
Branding and brand world
Visual identity, tone, creative territory and style guide. What the brand says, how it looks and which layers each message carries for its audience.
Campaigns and art direction
Concept, claim, key visuals, look & feel, moodboards and storyboards, from social to 360.
Pitches, mockups and teasers
Sales mockups, animatics, stories and teasers so the agency wins the pitch and the client sees the campaign before it's shot.
Shoot production
Budget, shooting plan, locations, permits and set coordination. Spots, social and 360 campaigns.
Mountain & water
Shoots where the van can't go: base camp, permits in natural areas, weather and safety.
Events and activations
Design, suppliers, set-up and the content filmed at the event itself.
Resources for production companies
A location archive across Spain, location photography, trusted technical crews and on-set safety.
Generative AI
AI in the process. No posing, with judgement.
AI is still in nappies, but it already works. We use it where it saves time and money, and we bring the judgement of years of experience.
- Before the shootPrototypes, key visuals and mockups to decide with images.
- In the pitchTeasers and animatics that show the campaign before it's produced.
- For socialFormat variations and pieces that don't need a shoot.
- With careWe check rights, trademarks and errors before delivery.
Process
First we understand. Then we create.
01
Understand
Brand, audience and what should happen after people see the piece.
02
Ideate
The message and its layers: rhythm, colour, music and image.
03
Present
Pitch, mockup or teaser to decide with images.
04
Pre-produce
Locations, permits, crew and a realistic budget.
05
Shoot
The idea arrives intact and the crew works safely.
06
Deliver
Editing and versions for every channel.
Serious about judgement. Not serious at all about ideas.
Team
A small core, a large network.
Creative direction and production in-house. For each project we bring in the professionals it needs, people we've already shot with.
A social piece doesn't carry the structure of a spot, and a spot in the high mountains gets the crew it needs. We work across Spain from Barcelona.
Creative and art directionConcept, key visual, AI
Executive productionBudget, plan and set
LocationsScouting, permits, photography
Camera, photo and dronePer project
Art and wardrobeProps, styling, construction
SafetyHealth & safety, lifeguards, emergencies
Contact
Looking for an idea? Already have one that needs shooting?
pancho@thecreativechoice.pro
Phone
+34 615 308 708
Where
All of Spain
Based in Barcelona